If you are like most people, you need inspiration to be able to start writing. Here are a few ideas to get you started:
Solve a problem
Your customers come to you because you have something they need. You solve a problem for them. Write an article for each problem you solve, and tell them how you solve that problem for them. Use keywords in the article that your clients will use to look for you. If the article uses the same words they use to search, it will come up as the most relevant content, and you will meet their immediate need.
Some people prefer watching a video to reading. Consider making short videos on each problem you solve.
“Pet Peeves” or something you feel strongly about
If you have an issue or topic that you feel strongly about, write an article about it. Say how you feel and why you feel that way. It could be something that is wrong in your industry, or a way a competitor (don’t name them!) deals with clients or issues.
Facts about your industry
Facts work too. If you’re stuck, look for facts, and write a story around it. You can gather data from an independent survey, a library, government statistics, Wikipedia, or any other way that comes to mind.
Keywords or phrases
Do keyword research on your main keyword and phrases and find related keywords. You can then write an article about each keyword or phrase.
Make your own survey
This works if you have a list already. Ask them for their ideas. Find a topic that is controversial and get a discussion going. Then you can write about it.
If you have anything newsworthy happening in your industry, like a new product launching, you can write about it. It can also be a Press release.
If you can provide a list of resources that your clients can use, you can compile one. This works if they are your products, or if you are an affiliate for someone else’s products. You can write a paragraph about each resource’s pros and cons.
Conduct an interview
Find an expert in your industry and conduct an interview with this person. It could be about your product or service, or about something newsworthy in the industry. Ask a series of questions you know your readers will be interested in.
You can also make a series of articles about a topic. Make sure each article can stand alone as well. Then you can link to the previous article and the next one.
Use case studies, telling stories about how your product or service helped other clients. Prospective clients will identify with the way you helped others and be attracted to you.
You have more knowledge about your product or service than anyone else. Use that in your articles.
It is a fact that companies who blog get 55% more traffic than those who don’t.
So what are you waiting for? Start that blog today!