A Lead Generation System is a way to convert your visitors into prospects, and your prospects into clients. Here is a graphic representation of what Attraction Marketing’s Lead Generation System looks like:
First, we have to create content through various media:
After creating content, we need to drive traffic to it. Traffic comes from various sources:
Your content (articles and videos) go to directories, bookmarking or social networking sites which point back to your website:
Other ways to get links to your site:
Search Engine Optimisation
Search Engine Optimisation is the process of getting your content and website found when people perform searches on sites such as Google or Yahoo. Better search engine rankings mean you get seen by more people – and that increases traffic to your website. The following ways help search engine traffic to your website.
- Basic Optimisation – keywords, meta tags
- Google AdWords
- Facebook Ads
- Social Networking
- Article Marketing
- Directory Listings
- Classified ads
In order to capture leads, you need a powerful and irresistible “magnet” offer. This usually takes the form of a free report, free video training or free newsletter. You have to have a lead capture form to capture the name and email address of your prospect. The prospect giving you their name and email address is a sure sign that they are interested in your service, and want to know more.
Most of your prospects won’t immediately buy after seeing your advertisement. They usually buy when you have won their trust. Research has shown that people need contact from you an average of seven times before they feel they know you. You therefore need a systematic approach for developing their trust and converting them to sales. It is not a secret that many small businesses don’t follow up with prospects like they should. However, consistent, valuable follow up messages create a huge competitive edge for your small business. As long as you follow up with a clear plan.
Prospective customers who sign up for your news want to hear from you, but no-one likes being overwhelmed by too many messages. You need to create a consistent timeline that follows up with the needs of your customers. Some businesses can get away with daily messages, but most would be happy with once or twice a week. You can’t overstay your welcome.
Your messages should be personalised, using the prospect’s name. This creates a higher response rate than a mass email.
I can build a CRM and an auto responder into your WordPress Blog. This means you are in complete control of your clients and prospects.
However, you may be better off using an autoresponder and online CRM. We will see what a best fit for your business is.
There are various ways you can convert a prospect to a customer. If you have physical products to sell you can do so through a shopping cart feature. If you sell a service, it can be done through email marketing and a call to action resulting in a physical sale.
At this stage it is important that you have a customer relationship management (CRM) system where you keep the details of the customer.
Deliver and Satisfy
It is important that you have good customer service and after sales service. This will keep the customer coming back to you if they need one of your other products or services or a repeat product or service. You can also have satisfaction surveys or surveys finding out the needs of your customers so you can provide an even better service.
One of the very first lessons business owners learn is that 80% of your profits come from 20% of your customers. Also: obtaining new customer costs 5 to 7 times more than retaining an existing customer. Yet most small business owners spend all their time focusing on getting new customers.
On-going communication with your existing customers is essential, and shouldn’t end once you’ve made one sale. If your customer service was good, customers will be more likely to make a repeat sale from you rather than looking elsewhere. This is why you need to continue to nurture your relationship with your existing customers. We can automate this process as well, building it into the system.
Getting referrals is a free way of getting new customers. Many small business owners leave this to chance, not realising that this should also be a process, and can also be automated.
There are also other ways to get referrals than getting it from satisfied customers. You can get affiliates to sell for you. The best thing about affiliates is the Return On Investment that it gives you. You pay a percentage to the affiliate. This could yield amazing returns.
Attraction Marketing not only gives you a website, but it gives you an Online Lead Generation System. We are all about results. This ensures that your website works for you 24/7 like a salesperson that you don’t have to pay. Not only does it generate leads, but it keeps in touch with them automatically, and follows up with offers until they eventually associate you with that product or service that they were after.
It helps establish you as the authority figure that you are in your field, which draws clients to you like a magnet.
If you are systematic with your marketing, you will have greater success, enjoy the process and attract clients with ease. If you consistently work at marketing through all your media, you will have a consistent stream of clients contacting you which you need to close. You will then have the system working for you instead of busting your butt trying to find clients and keeping your pipeline full.
It will take a lot of work to set up and learn this system. But it will be so rewarding once it is set up and working. Your client base will grow and you will never suffer a lack of clients again.
If you have a website you’re happy with, click the image to get your Lead Generation System:
If you don’t have a website yet, or you prefer a “set and forget” where a marketing specialist does your marketing and you have five new clients per week GUARANTEED click here:
Read more about Lead Generation:
Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)Small Business Owner’s Guide To Local Lead Generation: Proven Strategies & Tips To Grow Your Business!Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROIFanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold CallingThe Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 MillionThe B2B Sales Blueprint: A Hands-On Guide to Generating More Leads, Closing More Deals, and Working LessNew Sales. Simplified.: The Essential Handbook for Prospecting and New Business DevelopmentThe Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside SalesHow to Research for Treasure Hunting and Metal Detecting: From Lead Generation to Vetting