Wikipedia defines Attraction Marketing as:
“Attraction marketing (or reverse marketing) is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.”
I would define it as:
“The process of becoming famous in your field of expertise so that your prospects not only get to know you, but like and trust you as well.”
You can see major differences in the definitions above, which should tell you something: Not all people view this kind of marketing the same way. Some would do anything to win you over. I put Attraction Marketing in three different categories:
Counterfeit Attraction Marketing
You can spot a counterfeit immediately. This will be someone who gives a lot away, but every time he directs you to something he wants you to buy. Now there is nothing wrong with having a link to something your prospect can buy, but it is the way you do it. The counterfeit guy is not sharing anything about his knowledge or himself, he is just going on about how wonderful this product is, and how much you need it.
You will tire of the counterfeit quickly.
Multilevel Scammer Attraction Marketing
Lots of Network Marketers fall for “Attraction Marketing Formula.” While there is nothing inherently wrong with the formula, not everyone can pull it off, and turn it into the above: a counterfeit. A lot of marketers write “articles” that are nothing but promotion for a product they want you to buy. And if they meet you, they pitch you straight away. This is push marketing, not attraction marketing.
Real Attraction Marketing
This is when you are your authentic self, and post good quality content in the form of articles, slides and videos on your blog. The content is all focussed on your prospective customer and the problems they are having. Each article, video or slide should show how you can solve their problem. If you post fresh, good content consistently, you will become well known in the circles you move in online. When you post links to your content on Social Media websites, and employ some traffic generating methods, you will have a lot of people who are looking for you find you.
Besides, search engines like Google love good, fresh content, and will send you more free traffic from people who are searching for you.
When you are yourself and reach out to connect with others as your authentic self, you will make excellent contacts and attract people to you. People can spot a fake easily, so be yourself!