Information Marketing is a new buzzword these days. But is it really necessary? Maybe you would be surprised that the answer is a resounding “Yes!” Let’s look at the reasons why:
You can leverage your knowledge by creating an information product once and then getting paid for it over and over. As a business owner or employee you are selling your services by the hour. However, creating information products from your knowledge is easy because you already have everything you need in order to succeed. Using that knowledge for Marketing is essential because your clients research before they buy. If they are looking for you and they find an article written by you on the topic they are looking for, you will come across as an expert in your field. They will sign up for your newsletter effectively saying: Let’s see whether I can trust you. Once you have won their trust, they will buy from you.
Once your clients have bought from you, they will trust you and buy more, whether it is a product you have created or a product of another person that you endorse. You continue leveraging your knowledge this way, as long as the quality of the information is still good. This works for any type of business. I have seen doctors succeed at this. They sell EBooks or videos related to different illnesses. For example, I have bought an EBook that tells me exactly how to heal my Diabetes. I have seen energy healers succeed at this. They sell videos walking you through energy clearing in order to heal. I have seen psychologists succeed at this; selling hypnosis MP3’s to help you overcome your phobias of spiders, for example. Or to stop smoking.
Interacting with your customers is possible online. You interact with the quality articles and videos you produce. This means you can work from home at times that suit you. In fact, you can work from anywhere you choose. Think restaurant, hotel or beach. You are not restricted by location. Are you in the US? Getting a customer in Australia is possible. Or the UK, Africa, China, Russia, anywhere. Your business has no boundaries. Say goodbye to overheads.
You don’t need the normal business expenses on staff like other businesses have. No staff and no headaches: Brilliant!
You don’t really need much in startup expenses. An internet connection, website and URL is basically all you need. You can buy advertising from places like Google or Facebook. However, you would be able to get free traffic from Google if your SEO is done properly, and you write quality content that your customers will find when they type keywords into the search engines.
There is a great potential to make a good profit online if you produce products that customers want. You need to solve a problem for them. In order to succeed in this, you need to do research in order to find a hungry crowd and give them what they want in a compelling way.
However, the sales won’t fall in your lap. Hard work is required to pull it off just like any other business. When you put in the work, you will reap the rewards. Imagine having a million-dollar business all by yourself. It is possible if you put in the work.
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