What is Marketing Automation? Let’s first look at what Marketing is: Marketing is the way we get our brand in front of people. People that will hopefully become customers. But when it comes right down to it, marketing isn’t all that easy. It takes phone calls, sending out advertising materials, promoting your products, engaging with your prospects, following up with the ones that are on the fence, closing sales and even keeping current customers happy.
That’s all marketing.
That’s where marketing automation comes in. It’s a way for you to replicate your human interactions, engagements, interactions and personnel. In fact, once you set up marketing automation, it runs virtually hands free. It doesn’t skip out early for a kids’ soccer game, take holidays off or dream of a nice vacation at the beach. It leaves “that stuff” to you.
But marketing automation works hard for your success and it can do that in a million little ways. Let’s take a look at a few:
When people come to your website, oftentimes they express interest. You have their contact information, but in order for you to move the process forward, you have to send an email, make a call, or engage them in some fashion. Marketing automation takes care of that for you. Even if you require a personal touch, like a sales call to close the deal. Marketing Automation takes care of the nurturing, education, and qualifying. That way, you only need to hop on the phone when the time is right.
And the automation doesn’t stop after the sale. You can continue to engage with your customers and keep the relationships alive with automated help. You can automatically send a birthday card for example, without having to remember any dates. And when it comes to good marketing, nothing works better than some friendly communication with customers, asking for referrals, or offering additional products. All of this happens automatically as if you were doing it yourself. Personal connections without the personal time.
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