When most people want a website, they go to a web designer. However, good web designers create beautiful websites, but you need to provide the content yourself, and be your own copywriter.
Do you know what you’re doing when it comes to content? The results will show in the number of sales you make. Are you getting enough hits to make a sale? Are you converting your hits into prospects and your prospects into customers? Are you making at least one sale per day?
If not, your content is obviously not working.
Your content is way more important than how your website looks. As long as your website looks clean and professional, so as to not put your prospective customer off, it is the content that converts visitors into prospects and prospects into customers. Why? Your prospective customers are looking for information. Many tests have been done in this regard, and it has been proven: The visitor is looking for information. Content is therefore king.
This is why you NEED a copywriter. It just won’t do to write your own information. It is like treating your own illness instead of going to the doctor. Okay, you may have some success accidentally, but for the most part you will get it wrong.
Web designers aren’t authors, so it is no good asking them to do it for you. Okay, they are also internet specialists, but in a totally different field.
Copywriters will not only write the content for you, but they also know what sells on the web and what doesn’t, they know Search Engine Optimization, and where your web designer can do the basic optimization, your copywriter can do the advanced optimization. Copywriters need to know about SEO because they often need to write optimized content and their focus is on getting results.
Here are good reasons to hire a copywriter:
1. Your will have quality content on your website
Your content needs to be professional. High quality content is what the Search Engines are after, because that is what visitors want. Copywriters do that for a living.
2. They can provide objective viewpoints.
When you write about your business, you are subjective. Your words come from the heart, and because of that, you think your customer will see that and automatically buy from you. Your copywriter has a fresh pair of eyes on your business, and knows the words that sell and the words that don’t. They can view your business objectively, see the benefits in your product or service, and help you establish the necessary steps to make it grow. Your copywriter will also be able to write about your business in everyday language that is free of jargon so that your customers can easily understand.
3. Writing directly to the target
Because your copywriter is good with words, they can communicate with anyone. They often communicate with different customers and for different products and services and have proven results. Different people respond differently to different words, and your copywriter knows all of them. A good copywriter will put himself into your customers shoes and work until they understand the customer totally so that they can talk directly to that customer and win them over. You are too focused on your product or service to be able to do that.
4. Emotionally compelling headlines and writing
On the internet, you need emotionally compelling headlines otherwise your content will not be read. Emotionally compelling writing is second nature to copywriters. Because it is hard to keep reading and reading, copywriters know to break up the text with headlines and where to put those headlines.
5. Develop relationships with your customers
Good emotionally compelling writing can help you form excellent relationships with your customers. This is true for your website and your email marketing. Good writing that speaks directly to your target market will help your customer to be drawn to you and feel like they are getting to know you.
In today’s cutthroat environment, you need to stand out from your competitors. You can therefore not just have anything written on your website. Just having a web designer won’t give you the advantage over your competitors. You need more. You need a copywriter.
A good copywriter will help you get ahead online. Therefore if you need to choose between the services of a web designer and a copywriter, go with the copywriter.
If you need a good copywriter, contact us.