Small Business Marketing Magic
“Watch what everyone else does – do the opposite. The majority is always wrong” Earl Nightingale
To see whether this quote: “The majority is always wrong” is correct, let’s look at a couple of things: Firstly, how many people are wealthy. I am talking rich. Very rich.
Only 1% of the world’s population is considered wealthy, and 5% is considered rich. The rest of the 94% is at various levels, most living paycheck to paycheck and a lot being dead broke. Yet you get “financial advisers” giving advice on how to invest your money. You get “brokers” sell you stock. Are they among the 5%? No, they’re not.
Two boys come to mind. They wanted to fly. Their whole village told them it was impossible, people can’t fly. They were told to be “realistic” and to stop pursuing worthless goals. We all know people can’t fly, right? Well, wrong actually. These two brothers were the Wright brothers and it was because of them that we can fly in airplanes today. They didn’t listen to the majority. They kept trying and trying until they succeeded.
You get it in business too. You try and start your own business, and see where you get your advice from. Friends and family, and everyone you meet is suddenly an “expert” and give their “advice” freely. Do you listen to them?
What about marketing? Do you do what everyone else does, or what salespeople advise you to do? Or do you dare to be different? Does your marketing stand out?
Everyone is bombarded by about 4000 ads a day. How are you going to get them to see you? You need to be different to stand out and be seen or heard above the noise. How are you going to do that?
There is a different way, it is called “Direct Response Marketing.” There are few companies doing direct response marketing, and they are the ones quietly getting richer. Small business owners will do well to remember that the majority is always wrong.
To run advertisements and direct mail campaigns, you need to stand out. You have to be remembered. You should make your mail stand out so that your prospect, client, patient or customer wants to open it immediately to see what it is. It can’t be boring, and it needs to be emotionally compelling, meaning it must captivate their interest, and keep it. They should identify strongly with it, which should lead to a sale.
If you want to learn this way to market, click here
If you want it done for you, contact me.