What Does Unique Selling Point Mean For Your Business
If you ask any small business owner what they do for a living, the answer is usually: “I’m a chiropractor” or “I’m an accountant” or “I’m a chef.” In other words, they say what they do for a living. You get that a lot at networking events. “What do you do?” “I’m a florist.” They don’t know what does unique selling point mean. Get your business USP today.
I can’t tell you the amount of times I have asked: “how do you market your business?” and then to be told: “I don’t have to do marketing. My business grows by word of mouth.” I would cringe inwardly, and ask: “What is your USP?” I usually have to rephrase as I get a blank stare: “What makes you different from other (insert business)?” I would get the answer: “Our superior service” (or product) and I will know: They’re struggling. Then when I phone their business number a year or two later, I hear that their business has ceased operating.
Sadly, these small business owners seem to think that just be saying who they are and what they do, will get people to come over to their business and do business with them. They think they will keep growing without effort by “word of mouth.” And sadly, it is usually a business like that that doesn’t survive. 95% of small businesses fail.
The number one thing you need to realize as a small business owner, is that you are not in the business of being an accountant, a chef, a florist or a chiropractor. Or a (insert what you do here.) You are in the business of marketing. If you don’t market your business and do so correctly, you will sink rather than swim. Without marketing you are just praying for success and hoping for clients. Maybe you’re lucky and some friends use your business. But hoping and praying is not a strategy. You need to learn how to do your marketing correctly for your small business.
It doesn’t matter how good you are at what you do. Or how good your product or service is. If you don’t work on your business often rather than just in it, you will not experience the growth you need in your business to thrive. You will just have your own job.
But how do you turn your business around? How do you work on it instead of in it?
This is what Attraction Marketing or Magnetic Marketing is all about: Teaching you how to attract your ideal clients to you and your business. Making marketing the number 1 priority in your business and focus on that, you will never have quiet times, and your business will grow. This is the only way you will have the size of income most small business owners dream about.
This is the most important secret to small business success: You need to learn how to attract clients your business like a magnet.
Visit Attraction Marketing and sign up for our FREE report: How to Attract A Flood of Your Ideal Clients (patients or customers) in 60 days or less GUARANTEED.