Good Reasons Become Entrepreneur
Good reasons to become an entrepreneur rather than a small business owner – Small Business Marketing Success Secret 3
This is article number 3 in the series: Small Business Marketing Success Secrets
Read article number 1 here: Small Business Marketing Success Secret 1: The Majority is Always Wrong
Read article number 2 here: Small Business Marketing Success Secret 2: The Business You’re in
What are the good reasons to become an entrepreneur? Isn’t it enough that I have a small business of my own? I hear you ask.
Why should you consider becoming an entrepreneur rather than a small business owner?
What is the difference anyway? Let’s compare:
|Small Business Owners||Entrepreneurs|
|Has one great idea||Have big ideas|
|Solves a problem for their customers||Dream big and think big|
|Knows their customers and uses tested ideas||Ideas seem impossible and haven’t been tested|
|Likes predictability and clear outcomes||Loves risk|
|Thinks about this week and have to-do lists||Thinks 6 months, even years ahead|
|Manage their employees, do their own networking and manages their business||Have others doing the managing for them while they focus on the future|
|Sentimental about their business. And will hand it over to family. Like making the decisions||Focus on growth. Set up the business to run without them. Surround themselves with experts|
You can see that small business owners operates under “safe” parameters. They like doing their “thing” which is what they’re good at. This is the business they think they’re in. (If you’re a reader of my blog, you now know that every small business owner should be in the business of marketing, otherwise they’ll sink.) They like knowing their clients, and like having things to do and see their business as their passion. If they’re not under the 95% of small businesses who fail, they pass their business on to a family member.
They are happy with a small percentage growth every year. They may add another product or service, hire one or more staff members to help them, but they remain a one-man band.
An entrepreneur thinks bigger, and grows bigger businesses. An entrepreneur doesn’t fail because they have systems in place that guards against failure. They focus on business growth. To them a 5 – 10% growth per year is too small. They like to double or triple their profits or more. They are often not happy with just one business. They start more than one business and grow the business and add key personnel until the business runs without them.
Small business owners have created themselves a job. And often the job runs them, or it disintegrates, leaving them with nothing.
An entrepreneur makes sure that they create something that will operate and continue without them.
This is what entrepreneurs want from their businesses:
- They like to create their own destiny giving them control over their future
- They like the freedom to spend time doing what is important for them
- They want the possibility to earn unlimited income
- They want to travel instead of being bound to one place
- They insist on leaving a legacy that lasts forever
- They want to make a big impact on society
- To be able to spend more time with their families
- They love to be able to create change for the better
- They love being in control of their business and its growth
- They love the feeling of accomplishment that they get when they’ve built a big business that’s working well and creating the income they desire
This is why you should strive to be an entrepreneur rather than a small business owner: So that you can build something bigger than yourself, and contribute to the economy. Who wants to be a small business that only has a 5% chance of success? You can learn to think like an entrepreneur, and decide to be one. Your business, the economy and your family will thank you.