Direct Marketing Examples to Use in Your Business
When it comes to marketing there are two main approaches that a company can take. The first is general advertising, which is also known as branding. When people see a can of Coke or a Big Mac they can immediately recognize the brand behind them. That’s because of effective branding. Unfortunately truly effective branding marketing takes millions of dollars and several years. The other approach, which is cheaper and can be more effective for smaller businesses, is direct marketing. Here are some direct marketing examples, along with more information on just what direct marketing is.
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What is Direct Marketing?
Direct marketing, as the name implies, is a form of marketing where you compel consumers to take a direct action such as calling a number or acting on a limited time offer. You can reach out to your target demographic rather than reaching out to everyone and hoping they get caught in the net. There are several benefits to direct marketing such as the savings cost, as well as being able to track the ads. You know which ads are working and which aren’t because you can tell which ad drove a customer to respond and cause a sale. Now here are some direct marketing examples.
Direct Marketing Examples
A mailing list is another common example. If your company has a blog or some other way to interact with customers then you should be encouraging them to join a mailing list. Use the mailing list to connect with them and encourage them to purchase something. Just don’t be too obvious about it or you can drive them away. Give them information they can actually use too. The more quality content you provide a customer the better they feel about you and the more inclined they are to purchase from you.
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Even online marketing can be direct response marketing. This is advertising that causes consumers to make a direct response. There are many different kinds of online marketing and this includes direct response marketing. The most effective marketing of this kind is search engine optimization, or SEO. Including a call to action at the end of an SEO-rich article is a great way to approach direct marketing and one of the most common forms of online advertisement. If you do it properly people won’t even realize they’ve been advertised to.
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Direct marketing is hardly a new concept. The original direct marketers were the telemarketers and the people writing mailing lists. Telemarketing allows you to reach out to potential customers and build a rapport with them before asking them to make a purchase. You have a lot more success when the person you’re advertising to has built up a connection with you. Even though some people hate telemarketers it remains an effective marketing solution. It wouldn’t exist anymore if it wasn’t after all.
There are many ways to advertise to people. You can go for the branding approach and spend years building your image, or you can go the direct marketing approach and create an effective marketing solution.
If you would like to read more about this subject, see our article Best Examples of Marketing Messages.
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