The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g

See on visual.ly

Today I want to talk to you guys about outsourcing SEO on a little site called Fiverr.  Seo is so important these days if you want daily free traffic to your website.  To be honest, SEO can be a real pain in the butt.  It’s awesome if you know how…

See on whoisadamboyd.com

Writing is scary. Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see. We feel vulnerable.

See on www.copyblogger.com

Attraction Marketing: The process of becoming famous in your field of expertise so that your prospects not only get to know you, but like and trust you as well.

See on attractionmarketing.net.nz

The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry’s future. 

In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.

See on www.businessinsider.com

See on langwitches.org

Infographic on lead Generation business with procedure to generate more leads with the help of marketing in converting leads into sales with marketing

See on allinfographics.org

Google on Thursday announced a small Gmail update that lets you create Google Calendar events directly from your email. The new feature is rolling out to everyone with the English (US) …

See on thenextweb.com

Infographic on Why to use Social Media for Search Engine and use Content for Search Engine result position with viral marketing lessons from Google for business

See on allinfographics.org

Herbalife Ltd. said its feud with billionaire hedge fund manager Bill Ackman has been more costly than it anticipated, prompting speculation that the company is bracing for potential government investigations.

See on www.latimes.com

Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO.

See on www.martinshervington.com

How ironic. Several weeks ago I conducted a workshop in which the marvels of technology were trumpeted. We had one soul who stood alone in his disdain for smartphones, tablets and

See on www.nzherald.co.nz

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.

See on www.business2community.com

Blog post at Tech Buzz Online :
If your business isn’t on Facebook, Twitter, LinkedIn and other social media websites, then your business is behind.

See on www.techbuzzonline.com

Rand Fishkin shares his take on the shift from “SEO” to “inbound marketing” and what the future holds for our industry at large. 

See on www.seomoz.org

Excerpted from article by Heidi Cohen published on Social Media Examiner:
“Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate…”

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/

See on www.socialmediaexaminer.com

Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign.

We’ve talked about re-optimizing your autoresponders and creating effective drip campaigns before. This article is about how to not sound like a robot and keep that personal vibe even when your content is on auto-pilot. We’ll also look at how frequently you should be sending and length of your campaign to maximize it’s effectiveness.

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales.

See on conversionxl.com

Have you ever looked at how people use their smartphones or tablets, iPods or iPads, you will know: If they are looking for something, like an auto repair shop, florist or restaurant, they look it up on their mobile or mobile devices.

See on attractionmarketing.net.nz

What is the difference between managers and leaders? What sets them apart?I have found over the years running various different companies that not all good managers go on to make great leaders.That

See on www.linkedin.com

Herbalife would seem to have a lot to talk about with its investors, but you’d never know it from Thursday’s annual shareholder meeting in Beverly Hills.

See on www.latimes.com