Every website needs traffic. Yours will be no different. No-one is going to find you if you don’t actively promote your website.
Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services. As a marketer, your goal is to reach prospective customers. Article Marketing is a way to do that. Article marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web sites they are already visiting. There is no need to waste your time, effort or money marketing to a general, untargeted audience. Article Marketing lets you speak directly to your target customer.
Article Marketing allows you to become known, and to build credibility on the Internet. You have a way to speak directly to people who are looking for you anyway. Post your article in newsletters that your target audience already subscribe to.
This is also the best way to rank higher in the search engines and to get free website traffic.
Here are some of the benefits of Article Marketing:
Skyrocket the incoming links pointing to your website
Every time your articles appear on popular sites around the net, they carry a link to your website. When your article is reprinted, you get another link directly to your site from a relevant source. You don’t have to beg webmasters for reciprocal links, neither do you have to keep on monitoring your web links. You provide content and the popular websites around the net publish more links to your site. Search engines love links:
Increase Your Page Rank
Links from popular website sites, especially sites closely aligned with yours, are viewed by Google as “highly relevant”. They use links as a gauge for determining how “important” your website is. Search engines view each link pointing to your site as a “vote” and the more votes your website receives, the higher the rankings! Your articles give the largest, most popular sites in your industry a reason to link to you. The more relevant links you have, the higher is your Page Rank.
Get Better Search Listings
According to Google, “Page Rank provides the basis for all of our web search tools.” So the bigger your site’s Page Rank, the higher your site will appear on search engine results pages. Having your page show up in the top 10 of keyword search results:
Dramatically boosts your website traffic, sales, and newsletter optins
When you submit articles to Article Directories, your articles are picked up by other websites, featured in newsletters, and sent out in e-zines. This will create additional traffic and result in more exposure! Your site will have greater credibility.
Gain “expert” status and become recognized as an authority in your field
By publishing information packed articles, you’ll soon enjoy the status of being seen as an authority on your topic. When the most popular sites in your industry publish your articles, you become known as an expert in your field. Your website gains both credibility and stature. Customers start coming to you, instead of you chasing them down. The more often your knowledge and expertise is demonstrated to a potential customer, the more they’ll trust you, and the more they’ll buy from you. This can also lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise!
Create More Business
When your articles appear in newsletters and content rich newsletters, a targeted audience reads them. A large percentage of your potential target audience has never heard of your website. You create more business for yourself by providing content that inspires action.
Improve Your Conversions
Increased credibility is a tremendous factor in converting traffic to sales. When more visitors show up at your site, they are already feeling good about you, your approach, and your solution to their problem because they have read your articles. These potential customers are much more likely to join your mailing list, subscribe to your newsletter, or buy from you. And remember, these potential customers only show up because they clicked on your link from one of the popular sites on the Internet.
Grow Your Income
Expert status is one of the prime factors that turn ordinary affiliates into Super Affiliates. As you become a recognized expert, more people believe in (and act on) your recommendations. When they act on your recommendations, your income soars. It all starts with submitting your first article.
Enjoy a flood of 100% free, targeted traffic for years to come
Once you submit your articles and others begin using them, you’ll enjoy a flood of free traffic that will come rolling in and it won’t cost you anything. When your readers are inspired to action, the action they take is to visit your website, where you have more opportunities to make offers, collect email addresses, and get sales. The cornerstone of success with internet marketing is to get more visitors to show up at your site. You’ll never have to rely on search engines for this free traffic and you won’t be able to stop it even if you try!
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