Attraction Marketing

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Curation Approaches: Sprints vs Marathons

Robin Good: It’s true, when you create a “curated” collection, it’s generally done in one of two possible approaches:

a) the “sprint”, where due to time-sensitive issues lots of elevant items are collected in a short period of time. 

b) the “marathon”, where relevant collection items are slowly but steadily collected over time.

This short article on the Bundlr blog acknowledges this typical behavior, as well as identifying some relevant examples and characteristics. 

Insightful. 7/10

Blog post: 

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