The 404 Error Page, also known as “Page not found”, is a very common occurrence on websites and blogs. It pops up on a visitor’s screen when they input a bad link or click on a link leading to a recently removed page. And more often than not, this prompts the visitor to leave — and never come back.
Do not let a 404 Error Page ruin your business. Customize it!
The benefits of customization are huge. For example, you can redirect traffic to your important content (newsletter, services, products, etc.), and hence decrease bounce rate.
See on www.creativeramblings.com