Everyone knows that the key to success on the internet is to have your own list. If you are just getting started online, Google AdWords is one of the best ways to build your list. Advertising should bring traffic to your page, and your page should convert your visitors to subscribers. Once you build your list with AdWords, you can send them a good article every week with a call to action to buy your product or services.
Here are 10 strategies you can use to build your list with AdWords:
1. Do Your Research
You need to offer your visitors some valuable content that they find interesting and engaging. You therefore need to know what they want. You need to do an extensive keyword research using the Google Keywords tool. You can also use Soovle to see how your keywords compare across other search engines.
You also need to interact with your prospects and talk to them directly. Read forum posts to see what is being discussed and ask questions to see what is in demand. When you have discovered what is in demand, do your own research on the most discussed topics. You can then provide answers to these problems that show how you can help. This can form the basis of a report that you give away for free on your website. When you have a visitor on your website, they see the free report on the questions they need answered. Most people will give their name and email address in exchange for that information, thus going onto your list.
2. Build Your Keyword List
Based on your market research, now conduct additional keyword research using keyword tools to find out the exact keywords and keyword strings people are searching for in order to provide a solution. There are many keyword tools online that you can use.
3. Keywords should be relevant to your offer
Keyword relevancy is one of the biggest keys to success with your AdWords campaigns. It is therefore imperative that you use the keywords that are most relative to your free offer.
4. Ads should be related to your offer
It is important that your advertisement’s text should be relevant to your offer. Your ad should have your keywords in the text. If you are giving away an e-book, your text should have the words “Free E-Book” as well as the keywords from the topic of the e-book.
5. Describe your product clearly
You need to clearly describe what you’re offering in your text ad. Make sure that you deliver what you offer. Don’t make promises you can’t keep.
6. Give a clear call to action
When you do this correctly, you will have excellent results. Tell the prospect what they should do when they visit your website. For example: Download this FREE report.
7. Use the power of “FREE”
The word “free” is perhaps the most powerful word in Internet Marketing. Use it, but be sure to let your prospects know that they aren’t expected to buy something. Use it for your list only.
8. Send your prospects directly to a sign-up page
Make it as easy as possible to sign up for your newsletter. The page you send them to should be the page of the product that you advertised, and not another page where it is not clear what to do. You can repeat your ad on this page, and have a sign-up box where they can sign up.
9. Structure your ads by the keywords
You should have an ad for each keyword or keyword string as the text of your ad should be closely related to your keywords. You therefore need to create different ad groups. Google provides reports on each keyword group.
10. Test, test, test, and keep testing
You need to keep testing your results by having different ad groups. Test new keywords and if keywords aren’t converting, delete them. You can change your ad accordingly.
Keep tweaking your landing page too so that you can have the highest conversion rate that you possibly can have. Make sure your website is doing its job of converting prospects to list members.
An effective email campaign should follow with newsletters filled with valuable content and good calls to action. This will ensure a steady stream of customers.
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